---
title: "ChampionsGraph – Sports Audience Intelligence for Marketers"
description: "Understand sports event audiences before you advertise. Demographics, affinities, and activation strategies for the world's biggest sporting moments."
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[

Champions Graph ](/)

[Home](/)[Events](/events)[About](/about)[Contact](/contact)

[Get Started](https://sam.skydeo.com)

Audience Intelligence Platform

# Know your audience before the game begins 

Comprehensive insights on who's watching the biggest moments in sports — demographics, affinities, and activation strategies.

[Explore Events](/events)[Request Custom Report](/contact)

Capabilities

## What you get

Everything you need to understand and activate your sports audience.

### Geographic Affinity

See where your audience lives and identify high-indexing regions.

### Demographics

Understand gender, age, and household composition.

### Socioeconomic Profile

Income, education, and occupation insights.

### Psychographics

Interest categories and brand affinities.

### Behavior Signals

Spending patterns and lifestyle indicators.

### Activation Ready

Structured for programmatic, social, and CTV.

Event Library

## Featured events

Audience insights for the most-watched sporting events.

[View All](/events)

[

### Super Bowl LIX

The Super Bowl is the biggest attention moment in the U.S.—a cultural event where advertising isn’t ignored, it’s expected. For brands, it’s the rare opportunity to reach a massive, cross-generational audience in a single moment, with viewers actively engaged and emotionally invested. The impact extends far beyond game day, driving weeks of heightened search, social conversation, media consumption, and purchase intent. From a marketing standpoint, the Super Bowl isn’t just a sporting event—it’s a launchpad for brand storytelling, a proving ground for creative, and a force multiplier for campaigns designed to influence how millions think, feel, and buy.

NFL Football +1 

2025 

29.7M+





](/events/Super-bowl-lix)

[

### The Masters

The Masters is a premium attention moment defined by tradition, exclusivity, and purchasing power. Its audience is smaller than mass-market sporting events, but far more concentrated in affluence, brand loyalty, and high-value decision-makers. Viewers are deeply engaged, intentional, and receptive to brands that signal quality, heritage, and long-term value. For marketers, The Masters isn’t about volume—it’s about influence. It’s a rare opportunity to align with prestige, shape consideration, and reach an audience that consistently converts across travel, finance, luxury, home, and automotive categories.

Golf 

2026 

9.3M+





](/events/the-masters)

[

### U.S. Tennis Open

The US Open is a global sports and entertainment moment where competition, culture, and commerce intersect. From a marketing standpoint, it delivers a diverse, urban-leaning audience with strong interest in lifestyle, fashion, travel, media, and premium consumer brands. Viewership extends beyond tennis fans, driven by celebrity presence, prime-time coverage, and New York’s cultural gravity. For marketers, the US Open offers a multi-week window to reach an engaged, socially active audience that values experience, status, and global relevance—making it an ideal platform for shaping brand perception and driving consideration across high-value categories.

Tennis Major +1 

2026 

4.0M+





](/events/us-open-tennis)

Get Started

## Request a report

Get access to detailed audience insights for your next campaign.

Full Name \*

Work Email \*

Company \*

Role \*Select your role 

Events of Interest

Super Bowl LIX

The Masters

U.S. Tennis Open

Additional Notes

Request Report

[

Champions Graph ](/)

Audience insights for the biggest moments in sports.

#### Product

-   [Events](/events)
-   [How It Works](/#how-it-works)
-   [Request Report](/contact)

#### Company

-   [About](/about)
-   [Contact](/contact)

#### Legal

-   [Privacy](/)
-   [Terms](/)

© 2026 Champions Graph

Data for illustration purposes only.

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